This webinar will explore how Canadian technology transfer offices are rethinking performance metrics as expectations around societal impact, patent spending, and commercialization outcomes continue to grow. Leaders from McGill University, the University of British Columbia, and McMaster University will discuss how their offices are refining the metrics they track, separating operational activity from true impact, and responding to increasing scrutiny around where university technologies ultimately land. Participants will leave with practical perspectives on measuring performance and communicating a clearer, more defensible story about tech transfer outcomes.
In this fireside conversation, we will discuss:
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Join these industry innovators as they share how they measure what really matters in their tech transfer office



