Live Webinar

Metrics that Matter

How Canadian TTOs Are Rethinking Performance Reporting in 2026

DATE: Thursday, March 26th
TIME: 1:00PM - 2:00PM ET

This webinar will explore how Canadian technology transfer offices are rethinking performance metrics as expectations around societal impact, patent spending, and commercialization outcomes continue to grow. Leaders from McGill University, the University of British Columbia, and McMaster University will discuss how their offices are refining the metrics they track, separating operational activity from true impact, and responding to increasing scrutiny around where university technologies ultimately land. Participants will leave with practical perspectives on measuring performance and communicating a clearer, more defensible story about tech transfer outcomes.

In this fireside conversation, we will discuss:

  • Define Your North Star

    Why “universal metrics” are losing credibility and how to separate operational metrics from impact metrics

  • Build a Metric Lifecycle

    What to do when government demands impact but does not define it

  • Create Your One-Page Success Tracker

    How to prepare for domestic commercialization scrutiny and respond with defensible data

  • Mission

    Why disclosure and license counts understate engagement, development, and sponsored research activity

  • Mission

    How budget pressure is changing patent continuation, abandonment, and portfolio discipline

Save your seat today!

Panelists

Join these industry innovators as they share how they measure what really matters in their tech transfer office

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Brett Sharp

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Wendy Hauck

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Glen Crossley

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Moderator: Justin Rerko