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Webinar Replay

Metrics That Matter Canada: How Canadian TTOs Are Rethinking Performance Reporting in 2026

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In this replay, leaders from McGill, UBC, and McMaster join Tradespace VP Strategy Justin Rerko to explore how Canadian technology transfer offices are separating operational activity from true impact — and building a more defensible story about performance as scrutiny around commercialization outcomes, patent spending, and societal value continues to grow. You'll leave with practical frameworks for measuring what matters and communicating it to the stakeholders who need to hear it.

  • Separate activity from impact

    Learn why universal metrics aren't enough on their own — and how Brett Sharp (UBC), Wendy Hauck (McGill), and Glen Crossley (McMaster) are drawing the line between operational counts and meaningful impact indicators that hold up under scrutiny from leadership and government funders alike.

  • Define impact when no one else will

    Understand how to respond when stakeholders demand impact data without defining what they're looking for — from clinical trial progression and jobs created to the stories and case studies that make the numbers land.

  • Track what happens before the license

    Walk away with practical approaches to measuring faculty engagement, sponsored research activity, and the in-between steps that disclosure and license counts routinely miss — and connect that upstream activity to downstream results.

  • Mission

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  • Mission

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