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Webinar Replay

Inventor Engagement Isn't Marketing, It's Strategy: What the Stanford Study Means for Your TTO

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In this replay, Mary Albertson (Georgia Tech), Tolulope Perrin-Stowe (San Diego State University), and Luna Acosta (Arkansas State University) joined Tradespace's Stefanie Kennon-McGill to explore what the Stanford study of 2,700 inventors means for how TTOs approach engagement, and what it actually looks like to build inventor engagement as a strategic discipline rather than an admin function.

In this replay, we explore:

  • What the Stanford study actually changes about inventor engagement

    What the 26% publications finding means in practice, how to use it to make the internal case to leadership, and how to apply the data honestly without overstating what it proves.

  • How to reach early-career researchers before they ever disclose

    The channels and framings that have actually moved the needle, why junior faculty and postdocs are the highest-leverage relationship investment a TTO can make, and what proactive outreach looks like at institutions of different sizes and resources.

  • How to treat the first disclosure as a relationship-defining moment

    What most TTOs get wrong at intake, how to deliver a "no" in a way that keeps the relationship intact, and how to build an engagement system that scales beyond individual relationships and survives staff transitions.

  • Mission

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  • Mission

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